Empowering State-Based Marketplaces: Enhancing Enrollment, Usability, and Innovation

This interactive session takes a comprehensive look at the evolving landscape of State-Based Marketplaces (SBMs), providing actionable insights through a mix of case studies. Leading the discussion, Hariprakash Venkatachalam, Director of Technology of Georgia's 'EDE-first' SBM, and Randy Pate, Principal at StatesWork and former Director of CCIIO, will shed light on current trends, opportunities, and the marketplaces’ future trajectory. An official from the Massachusetts Health Connector (Health Connector) will also join to share their SBM’s strategic initiatives and successes in enrollment and unwinding.

What You'll Gain:

• Market Dynamics: A nuanced understanding of the market landscape, opportunities for innovation, and predictions for the future state adoption of SBMs and state-run platforms led by Cheryl Gardner and Randy Pate.
• Technology & Data: Exploration of how leveraging cutting-edge technology, such as EDE, and innovative outreach and retention strategies, can make SBMs and user-friendly and effective.
• Multi-Vendor Collaboration: Discussion of how SBMs can foster a collaborative ecosystem among vendors, health plans, and state agencies for collective success as compared to using the Federal Platform.
• Case Study – Georgia Access: Leadership from Georgia Access will discuss their “EDE-First” model and its goals for insurance coverage and innovation in the State of Georgia.
• Case Study - Health Connector: Leadership of the Health Connector will provide a snapshot of his SBM’s market innovations, as well as nationwide leadership efforts amid Medicaid

Unwinding, and highlight how these successes could be applied elsewhere.

• Innovative Waivers: Lead by a former CCIIO Lead, an open dialogue on how certain states might soon consider adopting SHOP and ICHRA related platforms, while possibly tailoring subsidies to meet residents’ unique needs.

Why This Matters:

This session moves beyond theory to offer a pragmatic roadmap for enhancing the affordability and options available in state health insurance markets. It's a must-attend for stakeholders looking for a holistic, 360-degree view of how to optimize their SBMs for the future.